The Cupcake Series
Half-Baked explores what happens after the excitement of starting a company begins to settle.
The early structure of a startup starts interacting with reality. Hiring choices, product decisions, governance structures and capital expectations begin to form patterns inside the organisation.
From the outside, many companies appear stable during this phase.
Internally, however, the organisation is still forming. Assumptions remain untested and processes are incomplete.
This book examines how early structural decisions influence the long-term resilience of startups and how pressure slowly reveals what was always present in the system.
Half-Baked explores what happens after the excitement of starting a company begins to settle.
The early structure of a startup starts interacting with reality. Hiring choices, product decisions, governance structures and capital expectations begin to form patterns inside the organisation.
From the outside, many companies appear stable during this phase.
Internally, however, the organisation is still forming. Assumptions remain untested and processes are incomplete.
This book examines how early structural decisions influence the long-term resilience of startups and how pressure slowly reveals what was always present in the system.
The Cupcake Series