Before the Icing explores the stage when a company appears closest to completion.
Revenue may be growing. Teams are larger. The organisation appears stable from the outside.
Internally, however, pressure intensifies.
Expectations from investors increase, governance structures become formal and the consequences of earlier decisions become harder to change.
This book examines the tension inside companies approaching scale and how earlier structural choices determine the options available to them.
Before the Icing explores the stage when a company appears closest to completion.
Revenue may be growing. Teams are larger. The organisation appears stable from the outside.
Internally, however, pressure intensifies.
Expectations from investors increase, governance structures become formal and the consequences of earlier decisions become harder to change.
This book examines the tension inside companies approaching scale and how earlier structural choices determine the options available to them.
The Cupcake Series
